YOU AND YOUR BEAUTY CAN DO ANYTHING
Three courageous women are fighting for their lives, undergoing aggressive chemotherapy treatment. They share their deepest fears and the reasons why life is worth living. With their slogan You and Your Beauty Can Do Anything, ESIKA will gift them a unique experience, which not only will improve their self-esteem, but most importantly will allow them to strengthen their role as women and mothers, and achieve their dearest dreams as well.
Ogilvy & Mather, Argentina
Geometry Global, Perú
Javier Mentasti, Maximiliano Maddalena
ESIKA, Perú 2014