ESIKA Cosmetics attached its prestigious brand to a social action project, The Freedom of Beauty. Four female inmates are about to be freed after serving their sentences. They ponder deeply about their experience in jail while preparing to face likely discrimination in the city. Once free, all they want is to embrace their beloved children and family waiting for them at home. ESIKA will empower these women through the rediscovery of their unique beauty.
ESIKA Cosmetics attached its prestigious brand to a social action project, The Freedom of Beauty. Four female inmates are about to be freed after serving their sentences. They ponder deeply about their experience in jail while preparing to face likely discrimination in the city. Once free, all they want is to embrace their beloved children and family waiting for them at home. ESIKA will empower these women through the rediscovery of their unique beauty.